The revival of Asbury Park, a storied beach town with rock and roll history and greaser vibes has been talked about for at least 2 decades. With the opening of The Asbury, the first new hotel to be built in the town in over a 60 years, one can’t help but feel that the revival is finally here! They call it Brooklyn at the shore… There is a thriving arts scene, surf scene, gay scene, foodie seen, design and vintage shops popping up all over, and as much plywood and concrete and scando furniture as one could possibly wish for. I love it. I love every minute of every day of it.
The Asbury is a restored Salvation Army retiree building, it was developed by iStar, a developer that’s been a force in restoring the small city. The best thing about the hotel is that it embraces local culture and is trying to foster a sense of community- the hotel doesn’t have its own restaurant because it didnt want to compete with surrounding restaurants. The many shared spaces in the hotel are available for the locals and the guests of the hotel alike. They host movie night on the roof EVERY NIGHT (as well as yoga every morning!), with bean bags and blankets and towels and pop corn and everything you could want. Last night was family night, and it was just amazing. Magical.
Some pics from rooftop movie night with my kids and nephew –
The hotel pics are by me by iPhone, I just strolled in one day and snapped some… The others are by Fuji x70, soooo much nicer.