The Apartment, by The Line.


Well, this is genius. It’s a shop, staged as an actual home. Duh. It’s in a 3rd story loft on Greene St, and it’s the brick and mortar entity of the online shop THE LINE. This apartment has been staged as the light-filled home of “a discerning woman who appreciates a finely tailored jacket as much as a bespoke velvet sofa”. Everything is shop-able with in the context of an actual home. Coats are in the closet, books on bookshelves, toothpaste in the bathroom etc. The line also hosts dinner parties, workshops and screenings at The Apartment.

large_Editorial_Chapter_The_Apartment__Living_Room.2 large_Editorial_Chapter_The_Apartment__Bedroom full_Editorial_Chapter_The_Apartment_Hero full_Editorial_Chapter_The_Apartment_Windows full_Editorial_Chapter_The_Apartment__Sheets large_Editorial_Chapter_The_Apartment_Tables0002 large_Editorial_Chapter_The_Apartment_Vignette_Box large_Editorial_Chapter_The_Apartment__Closet large_Editorial_Chapter_The_Apartment_Top_Building large_Editorial_Chapter_The_Apartment_Library large_Editorial_Chapter_The_Apartment_Scafolding

I love this.

The Apartment by The Line is open Wednesdays 3 p.m. to 8 p.m. and Saturdays 1 p.m. to 6 p.m. through December 21. Special shopping hours on Monday, December 23, from 3 p.m. to 8 p.m.

76 Greene Street
3rd Floor
New York City, NY 10012

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  1. Craig says:

    A great place described by a great person whom we adore for the good efforts from Nicole
    How long have I been commenting now… A little while I’m embarrassed because as I read through Nicoles intelligent writings I note mentions about how to blog I confess I need help in understanding what blogging Truely is?
    From Craig thank you Nicole great job!

  2. I remember hearing rumors that this concept store was going to open when we lived at 113 Greene. Has it been open a while, or did it take this long to get the idea off the ground?

  3. did you go to the apartment?! i’ve been wanting to go!