It’s now cool to be uncool.

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Or fashionable to be unfashionable. This post on THE CUT about “normcore” which is basically that now all the cool kids wear fleece and Nikes like the rest of America. “Sometime last summer I realized that, from behind, I could no longer tell if my fellow Soho pedestrians were art kids or middle-aged, middle-American tourists. Clad in stonewash jeans, fleece, and comfortable sneakers, both types looked like they might’ve just stepped off an R-train after shopping in Times Square.”  This is a DIRECT RESULT of #selfie culture. It’s backlash to hipster, blogger-driven, instant fashion, dead in the pan, over before it started, zara copied it before it was in stores, culture. Normcore is embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity.” In fashion, though, this manifests itself in ardently ordinary clothes. Mall clothes. Blank clothes.” Think Jerry Seinfeld. Steve Jobs. Etc. This is like a big fat middle finger to anyone who dresses up to stand outside Lincoln Center for fashion week. (You know who you are.) It’s no longer cool to look cool. Now its cool to look uncool, while still looking cool, of course. What a relief! Now I can fit in with the popular kids by just continuing to wear random denim and black turtlenecks. Hoorah! 

The article was really interesting. Read it HERE.

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Comments

  1. HOLY SHIT I”M FINALLY COOL!!!!!

    Wish I could have told that to my 14 year old self….just wait a few yrs and all the things you wear will be cool.

    Speaking of which, has anyone notice how hardcore the 90s are back…..I’m finally in my element and I hope it stays.

  2. Sarah Allen says:

    Idaho will be relieved!

  3. Lauren says:

    From the photographs, they all look like hipsters trying to be cool. Especially the guy in the backwards hat. Isn’t the 90s, Clarissa Explains it All, Blossom, thing “in” right now? They’re trying way too hard to pretend like they don’t care about how they dress.

    • Nicole Cohen says:

      Yea, the 90s are way back. But this isn’t just that. Its that they all blend in with the regular folk who don’t give a shit. Whats the difference between not giving a shit in a real way vs not giving a shit in a fake way? These kids all look how I look when I drop my kid off at school at 7 AM: braless, haven’t brushed teeth yet, and literally wearing anything that crosses my path.

  4. These hurt my eyes (except the yellow sneaker guy).

  5. not surprised! so trying really hard to look like they’re not trying … whoa whoa whoa whoa whoa.

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