Or fashionable to be unfashionable. This post on THE CUT about “normcore” which is basically that now all the cool kids wear fleece and Nikes like the rest of America. “Sometime last summer I realized that, from behind, I could no longer tell if my fellow Soho pedestrians were art kids or middle-aged, middle-American tourists. Clad in stonewash jeans, fleece, and comfortable sneakers, both types looked like they might’ve just stepped off an R-train after shopping in Times Square.” This is a DIRECT RESULT of #selfie culture. It’s backlash to hipster, blogger-driven, instant fashion, dead in the pan, over before it started, zara copied it before it was in stores, culture. Normcore is “embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity.” In fashion, though, this manifests itself in ardently ordinary clothes. Mall clothes. Blank clothes.” Think Jerry Seinfeld. Steve Jobs. Etc. This is like a big fat middle finger to anyone who dresses up to stand outside Lincoln Center for fashion week. (You know who you are.) It’s no longer cool to look cool. Now its cool to look uncool, while still looking cool, of course. What a relief! Now I can fit in with the popular kids by just continuing to wear random denim and black turtlenecks. Hoorah!
The article was really interesting. Read it HERE.