A few days ago I was helping my friend Emily Johnston style and shoot her place when the doorbell rang, and a beautiful man walked in out of the bitter cold. “OH, it’s Max!” She said. Max came bearing gifts, a pile of blankets for Emily’s bed. We got to chatting, and Max showed me some more of his stuff. He started by making bags for himself in Brazil while on vacation, and brought some things home as gifts for friends in NY and got excellent feedback. He began working with restaurants and chefs in NY, that included the visual identity for Buvette in the West Village and Paris, where he added a few of his products as part of the decor, blankets included. He now sells his stuff in a few different places around the city including Warm, 3 x1, Gentry, Modern Anthology and TheBKCircus. His knives are bone, horn and iron and made in brazil. His blankets are raw wool, and his leather bags are made in both brazil and NY.
Brazilian-born Max Poglia has lived the past 10 years between Milan and New York. Informed by his Italian-Brazilian roots and a childhood in south Brazil, his aesthetic is grounded in ancient materials and translated for a contemporary lifestyle.
I think I have gender identity issues, because this stuff gets me higher than the latest issue of Vogue for sure. I want to live in Max Poglia’s world.
You should follow Max on Instagram, these are all photos from his feed and its glorious.