Prada, The Feminist.

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Everyone is talking (writing) about the latest collection from Prada, that showed this past Thursday in Milan. What does a feminist clothing collection look like? Well in the mind of Miuccia Prada it looks like this. Prada created the collection with a  feminist agenda. A powerful women whose femininity and strength are worn with pride. Without giving any other instruction other than “an active, strong woman,” Prada commissioned 6 contemporary artists: four muralists (Miles ‘El Mac’ Gregor, Gabriel Specter, Mesa, and Stinkfish) plus two illustrators (Jeanne Detallante and Pierre Mornet) to create murals in her runway space, inspired by the Mexican muralist Diego Rivera. “The women on the walls represent the multiplicity of guises that women assume in the course of a day or a lifetime.”  The catwalk was lined with rubber, to represent the streets.

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“I’m fixated with the idea of women of strength,” Prada said after the show. “There is a necessity to be strong, visible, fighters, and this is an encouragement to be out there and to do something. “It’s absurd, against the rules; it’s a happy collection,” she continued. “You need to be fighting. It’s about a debate about women; it’s a political discourse: ‘I’m allowed to do whatever I want to do with clothes.’ If they see you, they listen.”

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The collection: with bras as outerwear and athletic socks and shoes, interspersed with women’s faces transposed onto dresses and furs, was clearly a confident take on traditional femininity. The modern woman has to be sparkly, athletic, glamorous, strong, elegant and youthful all at the same time.  “Work, Bitch” by Britney Spears was on the soundtrack. Afterwards, Prada stated, “I want to inspire women to struggle.”

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And if you are thinking that this collection is pretty damn ugly, well Prada has no problem with that either. She is the reigning queen of the pretty/ugly. In an interview last month she said this:

“Ugly is attractive, ugly is exciting. Maybe because it is newer… The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human. It touches the bad and the dirty side of people. You know, this might have been a scandal in fashion but in other fields of art it is common: in painting and in movies it was so common to see ugliness.

But, yes, it was not used in fashion and I was very much criticized for inventing the trashy and the ugly.”

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“When I started, fashion was the worst place to be if you were a leftist feminist. It was horrid. I had a prejudice, yes, I always had a problem with it,” she said. “I suppose I felt guilty not to be doing something more important, more political. So in a way I am trying to use the company for these other activities.”

Thoughts?

Photos via Style.com, Wallpaper. Quotes from WWD, Wallpaper, and Telegraph.

 

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Comments

  1. Brilliant post! And it is quite true that her vision of beauty is to take ugly and celebrate it.
    Just caught up on prior posts, all fabulous and very inspiring! Thanks for always having the keenest eye! I can always count on your taste!
    Xx
    Jamie Herzlinger