Helena of Helena + Troy is a family friend of mine. I’ve long been a champion of her exotic handbags and when she showed me her Fall collection, I wanted an excuse to shoot it and incorporate some Fall fashion into the mix. Stylist Alyse Franco, Helena and I came up with the concept of Left Behind At The Sands, because every year come Labor Day, the entire coast empties out and I remain. It’s such an interesting feeling. I think I could explore this theme in 100 different ways (I’ve always thought an empty beach town would be a cool setting for a novel or movie) but this is the first one. We shot at a motel nearby, called The Sands. It was kind of crazy there. For some bizarre reason I thought it was long abandoned (maybe because every single one of their sign’s lights has been out for at least 10 years?) only to find out it was completely operational. The things that go down at a motel at 4 PM on a Tuesday are nothing short of shady. But it provided an awesome backdrop to our shoot, playing off the textured browns and metallics of the Helena + Troy bags. Helena is an award winning young hand bag designer whose line looks to marry rock and roll with glamour. This collection was inspired by the juxtaposition of textures and contrast of neutral color combinations while keeping true to her aesthetic of color blocking and intense hardware. We asked Helena to model in the shoot (the long brown hair) along with her cousin Joyce. We tried to capture the feeling of a Fall that is still summer, maybe that feeling of being in clothes when it’s still too hot to wear them (like on the Jewish Holidays). Nothing has changed, but everything has. We knew it was going to be hard to follow up the equestrian shoot last week, but I think we did some pretty damn good work!