Design // A New Traditional Apartment in NYC.


I was just sent these fresh off the presses photos of a renovation completed by Design Development NYC of a 2400 square foot apartment in the Art Deco building the El Dorado on the Upper West Side. The space was filled with charm but needed modernizing and updating. Design Development NYC custom designed moldings and doors in their woodworking mill in Long Island City to restore the character of the apartment. They played homage to the art deco lineage with geometric motifs on raised-panel doors. The homeowners just so happen to own a beautiful textile company called Blithfield &Co. and interior designer Alexander Doherty mixed the textiles with the homeowners collection of art and furniture from around the world. Design Development NYC created custom Farrow and Ball paint colors for the space and bleached the floors to create a creamy canvas for all the colorful textiles and art.

There are so many fabulous elements here. The windows. The pink lampshades are an easy DIY and an insta-cool solution to a bland room. Wait until you scroll down further and see the bookcases. Go look and then come back up to continue reading. I’ll wait….. GAH!!! Right? (PS I have the EXACT same TV/bookcase set up in my apartment but mine is filled with hideous books and kids toys. Maybe I should invest in some hard covers.) How bout the gorgeous take on the galley kitchen? That butcher block counter?!?! Yay. I love how the rug warms it up.

I just think the home looks clean and happy and warm and welcoming.















PS Doesn’t this remind you of this space I featured on the UES last year?

Photos by  Trevor Tondro.

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  1. Jennifer Powell says:

    This is perfect in every way!!

  2. Lauren says:

    The kitchen is beautiful. It’s so refreshing to see a bookshelf that actually looks like a bookshelf! While I get the point of a styled bookshelf, how can it serve its purpose if I have to move some gold urchin to get to a book I’d like to read? lol

  3. I’d like to go on record to say this is the perfect example of real sophisticated “undecorating”. Love.

  4. Debbie Salmieri says:

    This is so warm and inviting. A killer galley kitchen. Love the beds/bedding.


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