A few weeks ago, the lovely Julia from Hooked on Houses wrote about a new tool that Real Estate agents have been employing to help them sell apartments: Photoshop. Real Estate Agents are adding in furniture or “virtually staging” apartments to help buyers see past an empty room.
Today this topic made the NY Times.
Initially, I balked at the idea… I found the doctored photos to be completely distracting…
Looking at these two photos… Especially the kitchen with the doctored in lemonade, I started to wonder what else was fake in the photo…. All of the upper cabinets look slightly off to me. The whole idea just seemed really silly to me.
I actually prefer to look at an empty room rather than a photoshopped one….. BUT, as anyone who has ever watched House Hunters or any real estate show on HGTV knows, people have no vision. If you are reading this blog, chances are you already know that a paint color is not a non-negotiable when you are BUYING A HOUSE! Neither is the color of the carpets… But almost all of the people hunting for apartments or houses mention these things “I dont know Tom… I really hated the color of that bedroom. I think I like house number 2 that was 1,000 sq ft smaller but painted blue better!”
What do you think? Most people have absolutely no vision so real estate agents are trying to give them some. Good idea or ridiculous?